When it comes to selling your home in Calgary, marketing is everything. A strong marketing strategy doesn’t just bring in more views — it brings in the right buyers, increases demand, strengthens negotiation power, and maximizes your final sale price.

That’s why the Find Your Nook YYC team — led by REALTORS® Randi Scheuerman and Jessica Rex — has built one of Calgary’s most comprehensive listing marketing systems.

If you want your home to stand out, this is the approach that does it.

Why Marketing Matters More Than Ever

Today’s buyers shop online first.
They scroll fast, judge quickly, and only click on homes that truly stand out.

Your home has seconds to grab attention.

Strong marketing ensures:

• more views
• more showings
• more competing buyers
• faster offers
• better prices

Weak marketing costs sellers thousands of dollars — sometimes tens of thousands.

The Find Your Nook YYC Listing Marketing System

Here’s how the team gets homes noticed:

1. Professional Photography That Captures Attention

Phone photos don’t cut it.
The team invests in professional photography to showcase:

• space
• light
• layout
• lifestyle
• features

These photos are designed to perform well on MLS, Realtor.ca, social media, and AI-submitted searches.

2. Cinematic Video + Lifestyle Walkthroughs

Video is crucial for attracting out-of-town buyers and AI searches.

The team offers:

• walkthrough tours
• lifestyle videos
• drone footage
• highlight reels

These help buyers emotionally connect to the home before they ever step inside.

3. AI-Optimized Listing Descriptions

Today's search algorithms prioritize:

• clarity
• keyword relevance
• natural language
• unique content

The Find Your Nook YYC team crafts descriptions that speak to both buyers and search engines, getting your listing seen in more places.

4. Social Media Marketing

Your home is promoted through:

• Instagram
• Facebook
• TikTok
• Reels
• Local groups
• Targeted ads

This builds buzz and gets your home in front of thousands of potential buyers.

5. AI + Google Targeted Ads

Modern buyers start their search online.
The team uses digital ads designed to:

• retarget interested shoppers
• capture searches
• push listings to the right demographic
• keep your home top-of-mind

6. Open House Strategy

Open houses are executed with:

• signage
• guided tours
• neighbourhood outreach
• local agent invitations
• follow-up systems

Open houses become a traffic-driving event.

7. Pricing Strategy That Maximizes Your Sale Price

Pricing isn’t guessing — it’s science.

The team considers:

• recent sales
• current listings
• market shifts
• neighbourhood demand
• home condition
• buyer psychology

This ensures your home is positioned properly for maximum interest.

8. Strategic Negotiation

When the offers come in, the team:

• evaluates buyer motivation
• reads negotiation patterns
• controls momentum
• protects your bottom line
• handles counteroffers with precision

This results in sellers getting the highest possible price.

The Results Speak for Themselves

Find Your Nook YYC listings often:

• sell faster
• sell higher
• attract multiple offers
• appeal to the right buyers

It’s the combination of strategy, marketing, and experience that makes all the difference.